|Increase Your Targeted E-mail Response
Targeted E-mail can pay
dividends or it can be a real bust. The secret is in doing it right. So here's some
important do's and don'ts:
- Don't send unsolicited e-mail.
- Don't attempt a one-step sales approach in your
- Don't ask your prospects to call you for more
- Don't ask your prospects to E-mail you or an
auto-responder for additional information.
- Don't ask your prospects to furnish you with
their phone, fax or mailing address for further information.
Instead, do this:
- If you haven't already built your own internal
E-mail list, use only opt-in or targeted lists. Don't contribute to an already bad
situation by sending e-mail to people who probably aren't good prospects. In addition to
offending potential prospects, you're contributing to the massive drain on Internet
- Ask your prospects to visit your website for
further information. This brings far better results since all they have to do is click on
the URL you have listed in your e-mail.
- Keep your E-mail very short - no more than 5 or 6
- The absolute single biggest thing you can do to
get superior results is to give your prospects a rewarding or enjoyable
reason to click on the link to your website.
Making Targeted E-mail Work Using
As we've just discussed, it's crucial that you
make it as easy as possible for your prospects to obtain additional information. Further,
you must offer them a compelling reason for doing this which is either rewarding
The best method we've come across is to include
a line in your e-mail similar to "click here to come and see our online video
presentation". This will definitely arouse their interest and will even grab some
additional prospects that might not have otherwise responded. Everyone loves a chance to
Why does this approach work so well? By nature,
we're all pretty lazy. We'd much rather be entertained than have to read all of the time.
Just consider your own personal habits when it comes to reading the bulk E-mail you've
received. Asking someone to come see a streaming video presentation on your site is much
more effective than asking than to come read.
Here's an example of how you can use the power
of streaming video to improve your own sales results. You can watch this video in your
choice of either Real Video, Windows Media or QuickTime format.